Social media use in Afghanistan jumped 43 percent in 2016

Social media engagement in Afghanistan increased 43 percent last year and three million Afghans are now active on at least one social media platform.

That is according to a report by social media engagement platform HootSuite and digital consultancy We are Social. Despite the fast penetration, only 9 percent of the total population are active on social media.

According to the research, mobile phone subscriptions are up 8 percent as 2 million users subscribed to the digital revolution in 2016. There are totally 25.2 million people subscribed to mobile in Afghanistan – 75 percent of the population. The number of active mobile social users increased by 59 percent to 2.7 million.

The total number of internet users in the South Asian country currently stands 4.01 million, representing 12 percent of the population.

According to the presentation by the researchers, the number of internet users in Afghanistan remained unchanged in 2016.

The statistics show a clear move away from desktop, laptop and tablet engagement in favour of mobile devices. 67 percent of all web traffic in Afghanistan gets served directly to mobile.

The report found that Facebook was the most widely used social network in Afghanistan, with 3 million monthly active users. Facebook is being used by 86 percent of males and 14 percent of males.